Obtaining new clientele is essential for most law firms. New clients ensure that the lights stay on and that legal staff have the work to remain profitable and generate income for the firm.

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. The idea of becoming a freelancer might seem pretty ...

I’m a freelancer in a creative field, and I’m fairly new at it after some big life and relationship upheavals. I need advice on how to handle a potential client who’s maybe not the most stable person ...

It is well known that attorneys owe a duty of confidentiality to their current or former clients. But what about those prospective matters that never lead to a retention? A potential client may meet ...

Attracting new clients is a challenge that every financial advisor faces at some point in their career. While traditional marketing methods still hold value, the industry's shift toward digital tools ...

Freelance marketers often face the challenge of finding and retaining quality clients to help build a successful and sustainable business. One crucial aspect of this process is screening prospective ...

As potential clients turn to generative artificial intelligence, like ChatGPT, for recommendations on legal service providers, a legal marketing expert is revealing three strategies lawyers can deploy ...

In today’s competitive legal market, client engagement is not just a buzzword—it’s a necessity. Law firms that prioritize and excel in client engagement are more likely to foster lasting relationships ...

When selecting potential clients, wealth, life cycle situation, age and profession are the most commonly cited criteria on which advisors across all three channels focus. However, when we parse the ...

Entrepreneurial firms are alive and well in the United States, although the kinds of people who start them are changing. That’s because more and more “grayhairs” are passing up the golf course or ...