Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

A positioning statement is about communicating how your brand is different from the competing brands. The purpose behind positioning is to create an appealing image that leverages a brand's unique ...

Approximately a year after the American Association of Sexuality Educators, Counselors, and Therapists' (AASECT) position statement on sex addiction was published, three more professional ...

In a position statement issued by the American Academy of Neurology and published online March 12 in Neurology, an updated consensus is presented relating to seizures, driving licensure, and medical ...

Employers should be specific in position statements they submit to the EEOC, and must recognize that those position statements and supporting documents will now routinely be sent to the charging party ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

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For many older adults, resistance training may not be part of their daily routine, but a new position statement suggests it is vital to improving their health and longevity. When you poll people on if ...

Please provide your email address to receive an email when new articles are posted on . An updated position statement issued by the American Academy of Neurology about ethical considerations that ...

Menopausal hormone therapy remains the most effective treatment for vasomotor symptoms and genitourinary syndrome of menopause, according to an updated position statement from the North American ...