Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...

Personalization is by no means a guarantee your emails will feel more personal. I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Gmail uses multiple inbox tabs, including Primary, Social and Promotions, to improve email deliverability and decrease spam. Google uses evolving algorithms to determine which emails fall into which ...

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

(Ad) Email marketing continues to be a powerful and effective tool for businesses of all sizes, with email marketing revenue estimated to reach almost $11 billion worldwide by 2023, according to ...