Personalization in marketing has evolved far beyond simply inserting a customer’s name into an email. As consumers grow increasingly tech-savvy and expectations for seamless, personalized digital and ...

Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

Discover how AI is transforming personalization in marketing. Uncover why old tactics fail and how AI solutions are reshaping customer engagement. Personalization and hyperpersonalization are as old ...

Hyper-personalization is ushering in a new era of customer intimacy with experiences that are uniquely tailored for each individual customer. Whether through individualized messaging, curated product ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...

Indeed, in this rapidly changing world of digital marketing, the entry and growth of artificial intelligence (AI) are turning points that herald a new era of innovation, efficiency and personalization ...

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

Imagine a world where your digital devices know you almost as well as your closest friends do. They anticipate your needs, adapt to your preferences, and offer experiences that feel uniquely yours.

Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services that are relevant to them based on their preferences, ...