To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

According to the USC-Annenberg study of PR departments, PR is doing a somewhat better job of evaluating its contribution to the achievement of key corporate goals, but we remain far from successful in ...

Measuring communications effectiveness looms large on most organisations' agendas. Many major PR companies are developing research models looking at corporate reputation. This shows that they are ...

The recent AMEC Global Insights Study 2018 asked this question of its membership in 86 countries and a staggering 83% of respondents, which includes measurement companies, PR agencies, consultants and ...

For decades, the complaint about public relations evaluation has been that it has been more talked about than undertaken. Numerous studies have identified barriers such as lack of knowledge, budget ...

The question of how to demonstrate the value of PR gets rehashed at conferences repeatedly, but the reality is there is no silver bullet because PR objectives should vary according to business needs.