adexchanger

Oracle Gets Into The CDP Game With CX Unity

Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and a subscription management product to capitalize on the blossoming ...
CIO

Oracle updates Fusion Cloud CX with CDP, B2B buying features

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend. The latest updates made to ...
VentureBeat

Oracle debuts Subscription Management and CX Unity, updates to HCM Cloud and Data Cloud

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This week marks the 21st Oracle OpenWorld conference in San Francisco, ...
CMS Wire

Oracle Acquires CrowdTwist, LinkedIn Updates Campaign Manager, More News

In this week's DX Newsbyte Decibel Hires CMO, Oracle Buys CrowdTwist, LinkedIn adds targeting tools and more CX News. Oracle has signed an agreement to acquire CrowdTwist, a cloud-native customer ...
adexchanger

Oracle Integrates BlueKai And ID Graph With CX Unity

Oracle wants to help marketers bridge the gap between the known and unknown. The company integrated the BlueKai data management platform (DMP) and ID graph with its customer data platform (CDP), it ...
Nasdaq

Oracle (ORCL) to Take Over CrowdTwist, Expand Portfolio

Oracle Corp. ORCL recently announced that it has inked a deal to acquire CrowdTwist, a provider of a customer loyalty and analytics platform, in an effort to expand into the rapidly-growing cloud ...