Sociologist James I. Bowie’s Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and Trademark Office. Here at The Eye, Bowie ...

Call it a facelift--or maybe a new beginning--but months after the UND Fighting Hawks nickname and logo were first unveiled, the hawk is now fully taking its place as the symbol of the school's ...

GRAND FORKS -- Bennett Brien said he would love a chance to design a new logo to accompany the University of North Dakota's new Fighting Hawks nickname because, as the artist who created the old ...

Officials decided to take the existing Legendary North Dakota brand and logo, created in 2001 by Odney and revised in 2013, rather than to start from scratch, which would have had development costs of ...