Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies ...

Multivariate statistical inference encompasses methods that evaluate multiple outcomes or parameters jointly, allowing researchers to understand complex interdependencies within data. Permutation ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

In semiconductor manufacturing, especially in electrical test data, but also in other parameters, there are often sets of parameters that are very highly correlated. Even a change in the correlation ...

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Bauer Media is adopting multivariate testing (MVT) to drive cross-channel customer engagement and subscriptions for titles including Grazia, Heat, and Empire. The publisher is working with MVT ...