Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

The Microsoft Advertising team released a new PDF guide named "From discovery to influence: AEO A guide to and GEO." This ...

Microsoft Monetize’s suite of advanced productivity tools launched on Monday to anticipate advertising demands rather than meeting them. As AI reshapes monetization, the industry will require tools ...

Brands and agencies can increase sales by connecting AI-powered budget allocation with Microsoft’s intelligent Automated Bidding SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, a leading omni channel ...

Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems. The company demonstrates how it can be used in building an AI agent for games, ...

Feed management in PPC, especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. It serves as the foundation of Shopping Ads, ...