In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

There are quite a few different ways to tell whether a company is successful. There are tangible metrics, such as revenue, the number of customers and the percentage of market share, and there are not ...

Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the transformation to digital has ...