Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. It's often tied to new product launches, explains Inc. magazine.

A sales promotion is a short-term marketing strategy designed to stimulate interest in a product or service. Small-business owners can make use of sale promotion techniques for purposes such as ...

Opinions expressed by Entrepreneur contributors are their own. A time-tested method of attracting new customers is a sales promotion. Typically a company runs a sale or an incentive to attract new ...

Businesses typically use consumer sales promotions as an incentive for consumers to purchase a particular product or service or to strengthen brand awareness. Consumer sales promotions may involve ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...