An analysis of social media posts that mention food and beverage products finds that fast food restaurants and sugar-sweetened beverages are the most common, with millions of posts reaching billions ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

In today’s fast-moving, AI-powered media world, businesses can no longer afford to fly blind. Transparency and performance visibility aren’t just “nice to have” anymore — they’re critical for survival ...

Is the social media boom over? 1 Maybe. Evidence suggests that while people are still on social media, they are using it less. It’s not too surprising, given that we no longer need social media as a ...

Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder and CEO Ben Young moved to New York shortly thereafter to launch Nudge as a ...

There is a resurgence of Media Mix Modeling (MMM) in the digital marketing landscape due to privacy changes like the loss of cookies and mobile IDs. The top three advertising platforms, Meta, Google, ...

Jenn Deering Davis is co-founder and Editor-in-Chief of Union Metrics, the company behind TweetReach and several other social media analytics products. Union Metrics makes social media analytics ...

The advent of using AI-driven video and audio analysis has revolutionized how law enforcement agencies solve crimes and streamline investigations for faster, more accurate results. In today's ...

The Master of Arts in Media and Public Engagement (MAPE), is a 2-year interdisciplinary program that spans traditional boundaries between theory and practice, offers a critical study of the history, ...