A likely apocryphal exchange after the Vietnam War captured the problem of fighting without keeping effectiveness in mind: An American colonel tells a Vietnamese colonel, “You know, you never defeated ...

Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.

Quantum mechanics is a probabilistic theory that does not describe individual events. Yet when we perform a single measurement, we find a well-defined outcome. This apparent contradiction, known as ...

NEW YORK--(BUSINESS WIRE)--Employers with an eye to the future now recognize problem-solving skills are as important as the technical skills required to perform a job. 1 Questionmark, the online ...

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

This morning on BBC Radio 4, the mathematician Roger Penrose, physicist Basil Hiley, and philosopher Simon Saunders had a lively discussion about the “measurement problem in physics” with broadcaster ...

They are attempting to fix a brain problem by providing a haircut. The Buffalo Bills were seemingly shortchanged on multiple occasions in terms of yardage gained during their AFC Championship Game ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

This essay is part of an ongoing series about Jewish poverty. Previous entries in the series can be found here, here and here. Jewish communal organizations have long been concerned about poverty ...