Advertising billboard. Light box and advertise banner template on street roadside. Outdoor billboard on summer park. After a tough year for the out-of-home industry, the world is starting to open up – ...
The Digital Place Based Advertising Association (DPAA) has announced the release of Media Rating Council (MRC) measurement standards for place-based audiences. The standards will impact out-of-home ...
ISBA has made a good start at standardizing retail media measurement, but there’s a lot of work still. That’s according to Katie Streeter Hurle, chief strategy officer of SMG. Let’s face it: ...
The Building Owners and Managers Association (BOMA) International has released the latest update to its floor measurement standard for retail properties, BOMA 2020 for Retail Properties: Standard ...
The Royal Institution of Chartered Surveyors (RICS) is pleased to announce the launch of a new global retail measurement standard that informs global benchmarks on measuring retail buildings. Drafted ...
The 5790B AC Measurement Standard is an ac voltage and current measurement or transfer standard designed for the most demanding calibration applications. It combines the accuracy one would expect from ...
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