Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Establishing metrics for marketing communications efforts is a topic that marketing and communications professionals at healthcare systems, medical practices and business settings often spend a lot of ...

As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

Advertisers on Reddit can now access InMarket's LCI to develop deeper understandings of advertising campaigns in the U.S. Empowering brands to measure online and offline outcomes of their campaigns, ...

Use these strategies to make sure your marketing campaigns are meeting your business goals. Campaign management is the planning, executing, monitoring, and analyzing of marketing initiatives. It is a ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

Several months after announcing a slew of partnerships to position itself as a privacy-first company, PurpleLab has unveiled a new measurement tool for marketers.

Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to ...

To evaluate the effectiveness of public video campaigns against risky alcohol consumption, psychologists used EEG measurements to examine the synchronization of brain activity in groups of viewers. In ...