The 3 Ps of marketing – People, Personalization, and Permission – offer a modern approach to reaching customers.

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Understand how the online marketing world is changing and what trends matter most for 2026. Build a marketing plan that makes ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

The marketing industry is always shifting. From traditional television advertising to ad-supported streaming services, the rise of Facebook to the domination of TikTok, and celebrity endorsements to ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Imagine you have a brand and a good proposition but no customers. In terms of CRM strategy, this means you have a blank sheet of paper. You need to devise a strategy and create a framework in which to ...