LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of a three-minute primer on ‘Why Marketing Mix Modeling ...

Discover how 2026 is revolutionizing B2B marketing with AI-driven automation and the rise of the Model Context Protocol (MCP) ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Day One of ARF’s “Attribution & Analytics Accelerator” event offered intriguing marketing modeling case studies from four major brands, Microsoft, Mazda, Trojan, and Cotton Inc., along with their ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...

Facebook is activating marketing-mix modeling across Instagram, Audience Network and Facebook proper. On Tuesday, Facebook rolled out a portal that lets advertisers pull campaign data for ...

Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment. The B2B customer is a tough person to market to. They prefer to be left ...

Zera Digital is reshaping how organisations approach digital and integrated marketing by aligning strategy with execution ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

As we begin 2023, I can confidently say that digital marketing is now just “marketing.” This blurs the lines between funnel objectives and channel selection, increases the ever-growing need for a ...