Marketing involves the process of attracting and retaining customers, sharing news about new products and keeping customers aware of the company. Within each company, the marketing department serves ...

A marketing plan is a road map that a company uses to accomplished a focused marketing goal. Several objectives are contained within a marketing plan that include goals for personnel utilization and ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Anyone who is familiar with leadership will tell you that goals and objectives are essential to being a successful leader. That being said, when starting your business, it can be hard to set goals and ...

Opinions expressed by Entrepreneur contributors are their own. In Guerrilla Marketing in 30 Days, the late founder of guerrilla marketing, Jay Conrad Levinson, and guerrilla marketing expert, Al ...

Setting and accomplishing the goals and objectives of a business is crucial for success and growth. For highly educated and skilled job seekers aiming for salaries of $100,000 or more per year, ...

SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results ...

The start of a new year is a natural time for defining two distinct types of goals. First, most professionals and teams are formalizing annual business plans or objectives that specify what outcomes ...