These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Marketing survey analysis is an important tool for businesses to gain insight into customer preferences and behaviors. It can help businesses identify areas of improvement, develop new products and ...

Behavior-tracking software firm Amplitude Inc. today launched new capabilities that bring marketing and product data together to help marketers optimize their channels and campaigns. The new ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...