One of the greatest aspects of digital marketing channels is they are almost entirely data-driven. This means marketers can gain constant insight into how campaigns are performing and see what is ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

A/B testing is a key tool for marketers. Now big data analytics provider Globys has announced a new kind of big-scale, machine-learning testing that it says can increase mobile customer retention by ...

If you’ve read any of my previous marketing focused articles, you might notice a common, underlying theme: If you’re not measuring, you’re not marketing. In my professional life, this is a credo I ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Medical research relies on tests with reproducible results, and the same maxim applies to healthcare marketing and education. Marketers need to understand what works, what doesn’t, and the methods of ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

Without customers, there can be no business. So how do you drive new customers to your startup and keep existing customers engaged? The answer is simple: Growth marketing. As a growth marketer who has ...

In this series of blog posts I’d love to shed some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversaion Rate Optimization (CRO), ...

Creating a company mobile app can be an effective way for marketers to maximize their reach with the valuable mobile audience. But because mobile apps are such a new tactic, marketers are still trying ...