WPP’s media buying unit GroupM said Thursday that it merged media agencies MEC and Maxus to cut costs, since the two agencies have overlapping capabilities. The yet-to-be-named firm drives a billion ...
MEC, global media agency, launched MEC Touchpoints, a tool that builds on MEC’s knowledge of the consumer purchase journey combined with global media-survey data from the recently launched GroupM LIVE ...
Powered by AGM or lithium-ion batteries, customers can choose from a total of 10 NetZero models with working heights from 16 ft. (4.9 m) to 51 ft. (15 m). MEC Aerial Work Platforms has announced its ...
WPP is to shake up its media agency portfolio, reducing its number of major media agency brands from four to three by merging Maxus and MEC. The move was announced in New York overnight, with local ...
Wavemaker is positioned as a media, content and technology agency. GroupM announces that the new agency to be created from the merger of MEC and Maxus will be named 'Wavemaker'. "The brand mark ...
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