Verizon is introducing a new loyalty program to keep subscribers from jumping ship to another carrier. Verizon Shine -- say it out loud to kickstart a slow morning -- features weekly discounts from ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Enrollment is a behavior,” AnswerLab CEO Megan Malli said. “Loyalty is a relationship. Most brands are measuring one and ...

Changes at the 'Big Three' airlines are bad news for points collectors... but with the right strategy there are still ways ...

No. 11 Oregon baseball will host the Eugene Regional at PK Park, the NCAA announced Sunday. The Ducks will host two-seeded Yale University, three-seeded... No. 14 Oregon baseball falls 3-2 in extra ...

There isn't one hotel rewards program that's ideal for every traveler. Some programs offer greater flexibility and prioritize ...

Food retailers are refining programs as they strive to better cater to shoppers amid intensifying competition and heightened concerns about rising prices.

Think Twice Before Joining These 20 Loyalty Programs Companies love loyalty programs. After all, they’re a great way to ...