How certain are you that your memories are real? That question drives the research of Elizabeth Loftus, a professor of psychology and law at University of California, Irvine. Loftus has devoted her ...

In the summer of 1990, Elizabeth Loftus got a phone call from an attorney in San Francisco. A man named George Franklin had been charged with murdering a child, based on the recollection of his ...

Researchers are exploring the possibility that convincing drinkers they had a bad experience with liquor — even if they didn’t — could lead them to drink less. As surprising as it sounds, dozens of ...

Human imagination is not just limited to daydreams and fantasy worlds: We can also craft false memories and be convinced they are real. “When you give people an ability to have free reign to talk ...

In their battle against the bulge, desperate dieters have tried drugs, surgery, exercise, counseling, creams and even electrical fat-burning belts. Now some psychologists have a new idea: subtle ...

For the millions of Americans who worry about overeating during the holiday season, there may be hope: A new UC Irvine study suggests changing their memories of food may be a way to influence their ...

The work of psychologist Elizabeth Loftus, who has spent decades exposing flaws in eyewitness testimony, is gaining fresh traction in the U.S. legal system In the early hours of 9 September, 1984, a ...

Elizabeth F. Loftus, distinguished professor of psychological science and criminology, law & society, has been named a Highly Ranked Scholar by ScholarGPS and a study she co-authored has won a 2025 ...

Irvine, Calif., Dec. 9, 2004 -- For the millions of Americans who worry about overeating during the holiday season, there may be hope: A new UC Irvine study suggests changing their memories of food ...