Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken ...

By: Todd Johnson, Director of Vertical Marketing at Juniper Networks. Delivering an exceptional customer experience has never been more challenging. Retailers need to leverage technology to embrace ...

When we talk about "posts," many people’s minds are immediately drawn to Twitter, Instagram or other social networks. These sources are great for helping companies deliver their messages and positions ...

No audio available for this content. HERE Mapmaking allows users to create detailed interactive maps of private sites, outdoors and indoors. This includes sites not covered by public maps, such as ...

By: Dorothy Stanley, Fellow and Head, Wireless Standards Strategy, Aruba, a Hewlett Packard Enterprise company. Wi-Fi systems are so ubiquitous indoors that location-based services are a natural ...

Despite the tough business climate we expect to see some major developments in location-based services in the next 12 to 18 months. In particular the roll-out of the first 3G wireless services and the ...