When it comes to email marketing, segmenting your email lists can drastically improve your open and click-through rates. In fact, according to MailChimp’s latest segmented-list user data, open rates ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound There are two ways to segment your ...

Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse, and unsubscribe rates—than non-segmented campaigns, according to recent ...

Virtually all nonprofits would agree that the ability to offer customized messages to different groups of supporters is essential in today’s competitive fundraising environment. Treating all ...

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam. List ...

Put simply, list segmentation targets your communications and increases the relevancy of your messages—resulting in higher open and click-through rates, enhanced customer loyalty, and increased sales.