It’s not news that today’s customers expect a consistently branded experience with access to personally relevant content across all touchpoints from computer to smartphone to kiosk to store. And most ...

The time has come to stop talking about online in isolation of offline. Any separation between the two is a thing of the past since we, as consumers, already live in a fused world. Take a look: When ...

Leveraging data from customers’ in-store and online activities to create more personalized email communications, Finish Line has expanded its customer base while simultaneously boosting open rates by ...

Amazon and Flipkart, along with many other online and offline stores, are offering great deals on smartphones these days. The festive season sale, which began last month on both e-commerce websites, ...