Add Yahoo as a preferred source to see more of our stories on Google. "The world feels challenging for many people right now, with both daily and major global issues," says designer Kevin Sawyers of ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

You might say it’s just a pigment of your imagination ...

Apple’s iPhone 17 lineup, which is likely to include devices such as the iPhone 17 Pro and iPhone 17 Air, is slated to come in a new lavender color, according to a recently leaked image. The color is ...

NEW YORK (AP) — “I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it,” Shug tells Celie in Alice Walker’s “The Color Purple.” Consider it a many-layered ...

New York University’s hospital is seeing red over its signature purple hue. Northwell Health hospitals allegedly ripped off NYU Langone’s color scheme in ads — and even made one of its buildings ...

NEW YORK – "I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it,” Shug tells Celie in Alice Walker's “The Color Purple.” Consider it a many-layered ...