If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...
Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...
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Lego's smart brick system brings sound, light, motion to iconic toy: When is it available?
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
Lego has taken a giant leap into the future of play with its debut at CES 2026, showcasing the groundbreaking Lego Smart Brick. This innovative toy not only changes colors but also produces sound ...
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