LEGO today has officially launched its LEGO AR Playground app on iOS, incorporating ARKit technology to merge real LEGO sets with augmented action. The first ARKit Playgrounds app from the company ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

Brick heads out there who have a huge stash of random LEGO pieces—probably in some sort of large, plastic container in the closet—have a new creativity aid at their disposal; at least if they have an ...

Lego Life is a new Instagram-style photo-sharing network built with kids in mind. Lego calls it “An app full of cool stuff. An app full of your cool stuff," and it provides something for kids that ...

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

Lego is on the verge of rolling out another augmented reality app for iOS, with this one fulfilling ARKit-related promises made at WWDC in conjunction with a few sets — and more likely to come. The ...

Following a demo earlier this year at WWDC, LEGO today launched the LEGO AR Playgrounds app for iPhone and iPad [Direct Link]. The app uses ARKit to place digital LEGO characters and blocks into ...

Take a look at the latest promotional video for the upcoming LEGO AR App developed by Bricks AR. Players will be able to build and design singular structures or sprawling cities courtesy of the LEGO ...

If you're an avid fan of LEGO and its many build sets, odds are you have a drawer or box filled to the brim with extra pieces. This is because LEGO always includes additional parts primarily as a ...

Forbes contributors publish independent expert analyses and insights. David Hochman covers the worlds of luxury, travel, and entertainment. Designed by a hobbyist and boosted by thousands of online ...

Lego's brick-built Game Boy replica is bound to be one of the most popular gift ideas for retro gaming enthusiasts this holiday. The 421-piece recreation of Nintendo's legendary 1989 handheld is ...