Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

This month I’m going back to programming for a while. I need a rest from the weirdness on the Talkback discussion in last month’s column. I do intend to write more about theory issues in the future, ...

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In past articles, I've covered different ways to understand, analyze and improve the performance of your web applications. I've shown that between your network connections, server hardware, database ...