Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

Discover the power of predictive modeling to forecast future outcomes using regression, neural networks, and more for improved business strategies and risk management.

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...

In a B2B marketing context, predictive analytics involves the study of past activity to predict future buyer behaviour. There is mounting evidence that marketers using it outperform those relying on ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

AI market forecasting uses predictive analytics and strategic planning tools to anticipate demand shifts, optimize decisions, ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...

Toffel, Michael W., and Dan Levy. "Improving Worker Safety in the Era of Machine Learning: Introduction to Predictive Analytics." Harvard Business School PowerPoint Supplement 619-717, June 2019.

Energy needs don’t always align with expectations. But predictive analytics is helping companies reduce their energy footprint and improve forecasting of how much power they will need at a given time.

Although sports betting has existed for decades, it has undergone a radical transformation with the advent of modern technologies. The industry has experienced technological developments ranging from ...