Intel is enjoying a much-needed jolt of adrenaline right now. New CEO Lip-Bu Tan arrived on the scene with a fresh vision and a message emphasizing what is arguably one of Intel’s greatest assets: its ...

What just happened? Intel has unveiled a new chapter in its branding journey, reintroducing the iconic "Intel Inside" slogan with a twist that reflects its evolving role in the global tech landscape.

Few brands in technology carry the storied pedigree of Intel Corp. For decades, “Intel Inside” was synonymous with progress in computing — an American icon that repeatedly raised the bar for processor ...