Influential marketing is not a new concept but one that has received more attention with the growth of social media. It is the use of influential consumers or advocates to help small companies create ...

In a groundbreaking move that signals the maturing of the influencer marketing industry, Influential, the largest influencer marketing company by revenue, has been acquired by Publicis Groupe in a ...

Influential runs a network of more than 3.5 million creators, including 90% of the global influencers who have 1 million or more followers. With nearly half of all consumers making purchases based on ...

Music video app Triller selected Influential as its influencer measurement and social data provider to give advertisers and influencers more insights into the campaign effectiveness, according to a ...

Influential, the world’s largest influencer marketing company — which recently collaborated with Us Weekly for celeb-packed events at Cannes Lions in June — has been acquired by Publicis Group for ...

William Morris Endeavor has participated in the second round of funding for Influential, a digital marketing agency that specializes in pairing brands with social influencers, the firms announced on ...

Publicis Groupe is acquiring Influential, a marketing company that brokers contracts between advertisers and online influencers, to expand the holding company’s influencer-marketing services. The deal ...