Social media is “designed to keep our eyes on it – in order to make us look at advertisements”, said Professor Robin Banerjee, who led the research. This means “we’ve got this very, very clear pattern ...

The creator of infinite vertical scrolling in social media, [Aza Raskin], infamously regrets his creation that has helped to waste a tremendous amount of human attention and time on the Internet. But ...

The end of doomscrolling is nigh. Or at least, for the first time in a long time, it feels like someone in power has actually looked at our collective glazed eyes, and our reduced attention spans and ...

Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This topic was discussed during the Google Search Central ...

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...