Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Java specialist Azul has taken steps to expand its global partner programme on the back of decent growth with the channel. The firm has seen its engagements and revenues with partners increase since ...

The telecom giant’s U.S. leader and director of partner markets shares the ambitious work that Vodafone is doing to revamp its U.S. strategy with its eyes set on the indirect channel. Vodafone ...

American Airlines' share of indirect channel revenue in the second quarter was down 3 percent compared with its historical level, before a since-abandoned controversial sales and distribution strategy ...

PHILADELPHIA--(BUSINESS WIRE)--Comcast Business announced today that CRN ®, a brand of The Channel Company, has named Craig Schlagbaum, vice president of indirect channels, to its exclusive 2018 list ...