Retailers rely on special events and creative pricing strategies to attract new and established customers into their store locations. Whether your business serves a niche market in a small town or ...

Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand ...

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The labeling and in-store promotion of both healthy foods and low-sodium, low-fat, or lower-sugar-content food choices can increase sales of promoted food items, according to a study by researchers at ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Ahead of Earth Day on April 22, Apple plans to launch an in-store promotion that offers customers 10% off select Apple accessories when they bring in old electronics for free recycling, according to ...

Frozen-yogurt brand 16 Handles is hoping the results it’s seen from its latest promotion aren’t here today and gone tomorrow—or in 10 seconds, rather. The New York–based chain kicked off its marketing ...

While products in the dairy case represent a significant proportion of total sales in supermarkets, there is limited information on the effects of in-store promotion on the sale of dairy products. An ...

Yellow Tail wine and Universal Studios have teamed up for a national in-store promotion leveraging mobile to provide shoppers in 200 Walgreens and other retail locations access to its Snow White and ...

"In-store marketing delivers nearly a 100% increase in sales. Tying in in-store displays and feature ads gives us a 430% lift," said George Loesch, director of trade marketing for U.S. soup at ...