Retailers rely on special events and creative pricing strategies to attract new and established customers into their store locations. Whether your business serves a niche market in a small town or ...

PepsiCo?s Frito-Lay division is enhancing an in-store promotion via an augmented reality mobile application enabling shoppers to interact with characters from the popular Skylanders Giants game. Users ...

The labeling and in-store promotion of both healthy foods and low-sodium, low-fat, or lower-sugar-content food choices can increase sales of promoted food items, according to a study by researchers at ...

While products in the dairy case represent a significant proportion of total sales in supermarkets, there is limited information on the effects of in-store promotion on the sale of dairy products. An ...

To help drive traffic to its teen apparel stores and better connect with Gen Y, Journeys has launched an in-store promotion with Cingular Wireless, giving consumers a chance to download exclusive ...

Wrigley, a subsidiary of Mars, Inc., has launched its latest in-store promotion, in partnership with Marvel. The “Originals versus Sours” promotion encourages consumers to choose sides with Iron Man ...

Seen any Oreo TV commercials lately? How about an in-store one at your local Wal-Mart? Kraft Foods, makers of Oreos, has turned to narrowcasting--in-store broadcasting, to promote Oreos with an ...

Mars Chocolate North America and Wrigley have teamed up for a joint national in-store promotion to drive sales around the Super Bowl. The program is supported by a series of integrated activations ...

Pepsi, Unilever and Sephora are among the top brands succeeding in a hyper-competitive environment whereby brands can no longer compete on price alone, and have been able to differentiate themselves ...

Kellogg Co. has partnered with TV Guide to run an in-store promotion pairing its Cheez-Its Crackers with the weekly magazine. Starting Feb. 7, Kroger stores nationwide will feature displays containing ...

Ahead of Earth Day on April 22, Apple plans to launch an in-store promotion that offers customers 10% off select Apple accessories when they bring in old electronics for free recycling, according to ...