Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

In a way, your résumé summary is a miniature elevator pitch - an overview of your skills and achievements, designed to attract the attention of a recruiter. Imagine, if you will, that the hiring ...

Communication skills are essential to a successful career, no matter what industry or role you work in. The professional writing minor gives students the opportunity to study, learn and engage with ...

If you are searching for ways to improve your writing, copywriting or content creation, you will already know that finding the right tools to craft compelling copy is essential. Thanks to the ...

Every time I deliver a B2B copywriting course, I’m amazed how quickly a few simple tips can make a real difference to the effectiveness of someone’s writing. Sure, the structures and approaches we ...