Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

When Marshall Field opened his first department store in Chicago, he focused on one thing: customer success, or as he phrased it, "Give the lady what she wants." Nearly 200 years later, a business's ...

If you’re developing a product powered by a large language model (LLM), you might wonder: How do I measure whether it’s working as intended? Should you focus on its ability to generate fluent ...

Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

Metrics and Indicators for Measuring Company Culture from Experts Company culture shapes every aspect of business performance ...

Conversational AI is becoming an invaluable tool for brands of all types. Which metrics will help you best determine the success of your AI efforts? Implementing and monitoring metrics is critical to ...

Opinions expressed by Entrepreneur contributors are their own. From my experience helping 21 organizations transition to hybrid work, it’s important for the whole C-suite to be actively involved in ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The metrics that quantify cybersecurity’s contributions to a business’ ...

"The more that I could understand not just the business, but also how the business thought about its success, how the business thought about impact, the better lawyer I would be," said Tinu Diver, ...

If your New Year's resolution is to get fit, you have a good tool strapped to your wrist. Here's how to put Apple Health's calorie burn metrics to good use. When commencing a fitness program that ...