Half of the dialogue in my film “CODA” is in American Sign Language. How do you write for a language that has no written form? I didn’t. Not at first. When I started studying ASL, it struck me how ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience ...

Scripting isn't always the best way to create a video, but if you're working as a full-time content creator, it can keep you on topic, on track, and make your videos flow that much better. VivziePop, ...

Variety’s new weekly series, “Hollywood How-To,” will tackle all things writing, with conversations about everything from crafting characters to navigating the writer’s room. There are few writers ...

Like film, television comes in a variety of different genres— but the two core types are drama and comedy. Though this has been changing recently, most dramas, whether “prestige” or “procedural,” have ...