You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

This guide is designed to show you how to use ChatGPT to create a marketing plan for your business. In the fast-paced digital landscape, businesses are continually seeking innovative ways to stand out ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

For many entrepreneurs and small businesses, this period of uncertainty also represents an opportunity to invest in their businesses and use marketing and advertising to grow consumer loyalty. Despite ...

The end goal is to create a marketing ecosystem that uses AI intelligently and where technology amplifies human insight ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Often when you ask a small business owner who they are targeting as customers, their response is “Everyone”, or “Anybody interested in…” They might refine this audience down to “homeowners” or “people ...

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

This post originally appeared on the Buffer blog. When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and ...

Frankly, it’s bizarre that B2B ever got pigeonholed as marketing’s less creative half. Think about it. We have long sales cycles, career-defining purchase decisions, and limited options for ...