The nonprofit Beacon Group, which helps the developmentally or physically disadvantaged, just dedicated a $5 million, 34,000-square-foot expansion to the center where many of its clients work. The ...
Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...
New research from UMass Amherst suggests more driver awareness is needed about pedestrian hybrid beacons. A pedestrian hybrid beacon is a type of crossing signal that consists of three lights. When a ...
When Apple debuted the iBeacon technology three years ago in iOS, Bluetooth beacons showed a lot of potential. Today, little of that potential seems to have become reality, despite all the tests by ...