Grounded theory is a systematic methodology that has been largely, but not exclusively, applied to qualitative research conducted by social scientists. The methodology involves the construction of ...
Sociological Focus, Vol. 52, No. 2, Special Issue: Special Issue on Grounded Theory (April–June 2019), pp. 156-169 (14 pages) Grounded theory offers the interpretive researcher a cornucopia of ...
Since currently there is no established, unitary and shared theory on consumer–brand engagement (CBE), this exploratory study is aimed at inductively proposing a preliminary conceptual framework of ...
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