If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

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Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

The tool of web analytics or web measurement is the name of the program that integrates various information about the navigation of users of a given site and presents that information in a relational ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...