What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.

Google is testing a new image AI model called "Nano Banana 2 Flash," and it's going to be as good as the Gemini 3 Pro Nano ...

Google is quietly testing a new image-generation model called Nano Banana 2 Flash, representing a shift toward making ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Take a look at the top of this article. See that headline? If it looks different than what you clicked on to get to this page, congratulations: Google might have chosen you to participate in its ...

Google is testing placing the search results in the center of the screen, instead of aligning it more to the left of the ...

Google is expanding access to incrementality testing, rolling out major updates designed to help advertisers of all sizes measure the true, causal impact of their ads – what’s driving results and what ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

Jay primarily writes news and deals posts for Android Police. Before joining AP, he spent the past several years yammering on about the crazy world of Android for various tech outlets. Besides ...

Google is testing a less vibrant, desaturated color palette for Android Auto. The change uses a “Primary Color” derived from the user’s wallpaper to avoid overly bright visuals while driving. These ...