Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

For years, Google dominated search with little opposition. The format faced little disruption, always a bunch of blue links. And the company’s multi-billion dollar deals with Apple cemented its lead.

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified ...

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...

Google has already admitted that video platforms like TikTok and Instagram are eating into its core Search product, especially among younger Gen Z users. Now it aims to make searching video a bigger ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google's got a new AI agent that interacts with you exclusively over email. Could it be the missing piece of the productivity puzzle?

Google is rolling out a new experiment in its Labs testing space — this time, it’s all about AI-generated Audio Overviews for search queries. SEE ALSO: Google adds Gemini to Chrome Powered by the ...

Back in November, Google Search Labs launched a Notes experiment and it’s now coming to an end with the feature ultimately not launching. Notes in Search Labs was a cross between forums/Reddit, X ...

Google is testing the integration of the Discover feed into its desktop homepage. The Discover feed is designed to keep users engaged by providing personalized content. A desktop version of Discover ...