Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid campaigns. The convergence of rising privacy concerns and regulation ...

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results. Google is pushing advertisers to enrich the conversion data they ...