Google filed a patent titled ‘Ranking Search Results’ over a decade ago, outlining the use of branded search queries as a factor for ranking search results. The patent was widely misunderstood by the ...

John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute of quality sometimes isn’t enough to be an actual ranking factor. His post also encourages a more ...

Google’s almighty search algorithm is one of our generation’s most heavily guarded secrets. Like the recipe for Coke before it, it’s been instrumental to the company’s ongoing success, even in the ...