Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, device, and which ads you click are tracked even when you're not ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. Automated insights detect anomalies and surface emerging trends in your data.

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...