Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers.

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google will retire Google Ads API v20 on June 10, 2026, and update Consent Mode on June 15 to make ad_storage the single control for ad data flow between Analytics and Ads. Advertisers who fail to ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...

A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors.

Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...